Based on the computer-aided research platform, KASP 24HTM AD Test system works as a tool to get a quick evaluation of ADs' effectiveness before launch, which helps manufacturers pertinently optimize the AD and get the best effectiveness.

Frequently Asked Questions :
•  We think our advertisement is fantastic, but it doesn't increase sales volume and sales value to meet the expectation after investing a lot.
•  How to forecast the advertising's effectiveness to decrease the risk of decision-making.
•  How can our advertisement build and develop our brand equity.
•  How to perfect the advertisement based on consumer's feedback in a short term.

Business benefits :
•  Understand the consumer's attitude to our product in a short term.
•  Understand advertisement's persuasion and intrusiveness in 24H.
•  Decrease the risk of advertising investment.
•  Increase sales volume and build brand equity.
•  Internet based Clients' report system, from which clients can instantly read the related reports and possess the prerogative databases.
•  No data keying required; Decrease the risk of data going wrong.
•  Make accurate persuasion by shopping environment simulation in store.
•  Decrease survey time by multi-points call and automatically distributing resource.

Architecture:
•  Front-end: web browser
•  Middle-end: J2SE
•  Back-end: Microsoft SQL Server

Development Platform:
•  Java
•  Java scripts
•  Microsoft SQL Server & Analysis

Target Customer:
•  Sales and marketing Department

Implementation:
•  About 1 week