As a retailer based business intelligence system, KASP SHOPPER-MINE supports category management for manufacturers.
An approach of implementing EA (Efficient Assortment) & EPP (Effective Promotion & Pricing), further improving in-store performance (ISP), KASP SHOPPER-MINE helps to identify business opportunities and build in-store competitive advantages for manufacturers. It is a cost effective solution to enhance market share and to contribute manufacturers' bottom-lines.

Frequently Asked Questions:
•  Retailers don't want to share POS data. They don't know the conclusions we draw from category management will be helpful.
•  We haven't any approach of analyzing millions of POS data and discovering business problems, even it takes us much time. Because we are lack of an efficient tool to implement a standard analysis.
•  Retailers think it easy to say than to launch category management. Because we are lack of a shopper research based on basket size and pertinence sell-in strategy.
•  We know the importance of category management, but we have no resources to take it. Because it takes us much time to analyze raw data, our team have no capacity to take it.
•  We don't know how to improve the cooperation relationship especially have a business review with retailers. We are lack of POS data analysis reports so we can't align with them.
•  We have no advantage in the negotiation with buyers. We don't know what role we are playing or we should play, neither do we know what we are contributing or we should contribute.
•  We can't get more supports from retailers on promotions. Retailers think it will be better to get more fees than promotion.
•  It is too difficult to get the updated reports because the POS data is updated by retailer.
•  Why there are only several SKUs of our products in store? Are there any problems with our product line? Anyway, we can't take efficient assortment without POS-data-based category management.

Category Management
•  Category Drivers
By analyzing sales volume, basket size, margin by product, category, region, supplier, pricing, we can help manufacturers get category business opportunities. It is a tool monitoring category business fact and opportunities.
•  Efficient Assortment
By analyzing winner & loser, sales volume & profit, shelf resource, inventory turnover, return of inventory investment (ROII), manufacturers can help retailers find out high efficiency SKU (Stock of keeping unit) and low efficiency SKU, align with retailers on the efficient assortment strategy and shelf resource admeasurements.
•  Effective Pricing & Promotion
By analyzing promotion effectiveness and price sensitivity, combining shopper's attitude research toward the promotion, we can help manufacturers and retailers increase the return of promotion investment.
•  Shopper Drivers
By analyzing shopper's character, shopping behavior, deal rate ,basket size and loyalty, we can help manufacturers and retailers to fulfill shoppers' needs and boost up sales volume.